Along with followers, Instagram likes are a good indicator of success and popularity on the platform. They’re also important metrics that the Instagram algorithms use to determine which content will be shared with a larger audience.
They might not seem like much, but those little hearts indicating IG likes aren’t just nice to see on a bad day when we need to feel warm and fuzzy. To Instagram influencers, their posts’ like counts can show the difference between a successful marketing strategy and one that could use some serious beefing up.
In this article, we look at strategies you can employ to get more likes on your posts. Be warned: some require more effort than others!
Strategy One: Buy Likes
If you’re more of an instant gratification person and don’t have time to devote hours to improving your profile, bio, and content, this is the strategy for you. (Although producing great content will always help you succeed on Instagram, whether or not you buy likes). Buying packages of likes from real users with real Instagram accounts is the best way to increase likes on your content.
We’ve already briefly mentioned why this works so well. When you add real likes (not fake ones created by bots that won’t work), they signal the Insta algorithms that your content deserves a bigger audience. More people seeing your content means more people will like it, and your organic growth will increase rapidly.
All you need to do is find a reputable Instagram provider, pick the size of the likes package you want, fill in the required information, and sit back while you watch your popularity skyrocket in no time at all. This is maximum output from minimum effort. Want to know the best part? It’s completely affordable.
Strategy Two: Create and Promote Great Content
Instagram is all about visuals, so what you post and how it will engage your audience matters. Use a phone with a great camera, and take advantage of all the filters, stickers, and tools that are available to make your content more impactful.
Ensure you use high-quality photos and videos, and don’t forget to promote your content using suitable hashtags and compelling captions. It’s good advice to cross-post content, too. Utilize your other social media accounts and advertise your brand far and wide!
Strategy Three: Get Ahead of the Competition
Not only will it benefit you to keep an eye on what your competitors are doing, but researching how other people are marketing their brands could get your creative juices flowing and inspire you with ideas for new content.
This is not a suggestion to lift ideas from other people, but it doesn’t hurt to monitor similar accounts to see what their audience likes and what provokes the most significant response.
Once you have an idea of what works, consider adapting your posts to incorporate similar themes. Are giveaways the most popular posts, or do people prefer surveys? Might you be able to steal a few followers for your own page by giving them what they want? Try it and see!
Strategy Four: Know Your Target Audience
Decide on your demographic and stick to it. Building a following requires time and effort, and far too many people launch themselves headfirst into the excitement of creating an Instagram account without considering who it is for.
Ask yourself relevant questions. What are you trying to achieve? What is the best way to do this?
When creating your profile, consider your target audience and design your entire marketing strategy around them without deviation. Focusing on a vast audience is less effective because you can’t always please everyone.
Stick to what you know and you will generate genuine likes from a like-minded following. This organic method is also usually more successful in terms of getting your followers to recommend you to their friends.
Strategy Five: The value of behind-the-scenes action
People have a bizarre interest in what other people do with their days, whether that’s what they do at work, how they fold clothes, or where they buy their lunch. Maybe it’s because humans are inherently nosy, but things we consider mundane aspects of our day-to-day lives seem to fascinate other people.
Consider the thousands of cleaning reels showing hacks to make your life easier or self-help tutorials that give advice on relationships. It doesn’t really matter if it captures your interest. It’s whether or not it captures the interest of your potential followers that counts. Successful influencers allow us to believe that we are party to their personal lives for a short time.
They show us the brands they use, take us to the gym with them, and share jealousy-inducing footage of their exotic travels. We are part of the action without being involved, which is compelling enough to pique our interest and make us aspire to the lifestyle they are presenting. As a result, we look at what they are advertising and click like on their posts!
This strategy, like most of the others discussed, won’t bring you hundreds of thousands of likes over the next few weeks. But all of these approaches can boost your like count and popularity – and if hundreds of thousands of likes are what you’re after, buying real IG likes will be a huge first step in that direction.